Services · Equity raising
Equity raising
Fundflow advises growth-stage companies on primary rounds, late-stage raises, and secondaries, run as our bankers ran processes at Goldman Sachs and J.P. Morgan: institutional preparation, a curated investor universe, and competitive tension maintained through to close. Terms are negotiated beyond the headline valuation: liquidation preferences, anti-dilution, and board construction. A dedicated banker manages the round from preparation to close, on success-based fees.
See what you can raise
Situations
When equity could be the right solution
A primary growth round
Proven unit economics, raising to accelerate rather than survive.
A late-stage round
Series B and beyond, run as a structured process with investors competing on valuation and terms.
Founder or early-holder liquidity
Secondaries placed quietly with investors who want exposure to the asset.
A round blended with debt
A smaller round alongside debt to hit the same plan with less dilution.
Not sure equity is the right instrument? Many of our clients blend a smaller round with debt to limit dilution. We advise across both, so the recommendation is not biased to either.
Explore debt financingThe process
How a round runs
Indicative view
After the intro call and a look at your numbers, a clear view of what is achievable: valuation range, likely investors, and round structure.
Preparation
We review your model and data room against what investors will ask, sharpen the narrative, and agree the target investor list.
Live process
Parallel investor conversations, managed meetings and Q&A, with momentum maintained so no single investor sets the pace.
Terms & close
Competing term sheets negotiated side by side: valuation, liquidation preferences, anti-dilution, and board construction, through to close.
Equity FAQ
The questions founders ask before raising a round.
Growth equity for companies with proven unit economics, late-stage primary rounds from Series B onward, and secondaries for founders and early holders. Each is run as a structured, competitive process.